Articles

How to find your novel’s audience in 7 steps

Finding the right target audience for your book can make the difference between bustling sales, excited readers, and a burgeoning writing career versus the loneliness, discouragement, and wasted effort of trying to sell your book to people who don’t want to buy it and never will. Here’s why: If you go the traditional publishing route, knowing the target market for your book helps you to talk like a savvy marketer to agents and publishers deciding whether to publish your book.If you know your target market, you can speak directly to the people who already want your book, saving time, energy,...